Image Development and Reputation Management
Effectively building your police agency’s brand image is especially important in today’s ever-changing media environment. This course covers the current social media landscape for police agencies, strategies to define your agency’s brand, and communication strategies for establishing positive relationships with the community.
Course Length: 1 Hour
Meet your Instructor
Judy Pal
Expertise:
Founder and Instructor
10-8 Communications, LLC
Judy Pal is the founder and principal of 10-8 Communications LLC and conducts media training, communications counsel, and virtual training for public safety across North America. With more than 30 years of experience, Judy Pal has served in management positions for police, private sector and the professional sports and entertainment industry in both Canada and the U.S. Prior to embarking on a full-time teaching and consulting career, she served as an Assistant Commissioner with the NYPD, Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff of the Atlanta, Savannah, and Halifax (Canada) police departments. She is proud to have conducted image and media training for more than 200 commanders with the NYPD and thousands of law enforcement professionals during her more than two decades of work in law enforcement. She is also a regular contributing trainer at FBI Regional Command Colleges across the country. She has consulted for international police agencies in Canada, Chile and Trinidad and has taught and spoken at events across North America, as well as Australia, Uruguay and Manilla. Pal is a past president of the National Information Officers Association, holds a Master’s Degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada.